Ingredients
We care deeply about the health of your hair, so we make sure that only the best quality ingredients are used for our colors. Our formulations are enriched with natural herbal extracts to further enhance your hair health. To ensure complete transparency, we have listed all our ingredients here, along with the role they play in our formulations, and the effect they have on your hair.
Aqua
The base for product.
Encourages even application.
Disodium EDTA
To improve binding and stability of the product (chelating agent).
Prevents irritation and rashes on the skin and scalp.
Propylene Glycol
Used as a humectant and solvent. It also simplifies and enhances ingredient penetration through the hair.
Offers moisturizing benefits to the hair. The hair gets a smooth and non-sticky feel after using the product.
Cetostearyl Alcohol
Used as a thickening agent in the product to enhance the texture and feel.
Creates a protective layer on the hair, prevents loss of water, and results in smooth and healthy-looking hair.
PEG 100 Stearate
Acts as an emulsifier and stabilizer to prevent the product from separating.
As it is derived from fatty acid it acts as an emollient and softens the hair.
Panthenol
It is a byproduct of pantothenic acid (vitamin B-5) and acts as a humectant
It helps strengthen hair, retain moisture, and improves the texture of damaged hair
Steareth 2
Acts as a surfactant, disrupting surface tension, assisting the mix of oil and water.
Cleanses the hair by lifting the dirt trapped inside the hair’s oil and rinsing it away from the hair.
Euxyl PE 9010
It is a broad-spectrum preservative effective against bacteria, yeast, and mold.
It is paraben-free, formaldehyde-free, and has no adverse effect on the hair.
Perfume
Masking the inherent smell of some ingredients and enhancing the experience of using the product.
Imparts pleasant fragrance on application.
Citric Acid
To maintain the PH of the formulation.
Treats itchy scalp and stimulates hair growth.
Basic Dyes
Used as a Coloring agent.
Basic dyes coat the surface of the hair to produce a semi-permanent effect lasting for at least a few washes.
Phyllanthus Emblica (Amla Extract)
Used for its anti-microbial properties (active).
Serves as a natural hair conditioner and nourishes, strengthens, and reduces frizziness in the hair thereby making it shiny and voluminous.
Eclipta Prostrata (Bhringraj extract)
Used for its anti-fungal properties (active)
Prevents dandruff and dry scalp by activating the sebaceous glands. Moreover, it helps in improving the blood circulation at the root of the hair bringing more nutrients to support hair growth.
Bacopa Monnieri (Brahmi extract)
Used for its anti-bacterial properties (active).
Creates a natural protective layer around the hair follicles that keeps the hair fibers healthy. Reduces split ends and makes the entire mane lustrous.
Aloe Vera Extract
Used for its anti-inflammatory properties (active).
It has a chemical make up like that of keratin and it rejuvenates the hair with its own nutrients, giving it more elasticity and preventing breakage.
Hibiscus Extract
Used for its antioxidant properties (active).
The naturally occurring amino acids and vitamins in hibiscus flowers provide the hair with the nutrients that prevents premature greying.
Almond Oil
Acts as an emollient (active).
Improves the texture of hair and protects hair from dryness and split ends.
Cetrimonium Chloride
It is a Cationic surfactant and acts as a conditioning agent.
It is used to prevent static and buildup in the hair. It cleanses and eliminates odor by preventing the growth of microorganisms and enabling water to mix with dirt and rinse away
Paraffinum Liquidum
Acts as an emollient.
It coats the hair shaft, thereby preventing toxins from being released.
Behentrimonium Chloride
It is a Cationic surfactant and acts as a conditioning agent.
Keeps hair frizz-free and makes them manageable and soft.
GHTC
Acts as a binding and conditioning agent.
It hydrates the hair by sealing in the moisture. Also prevents hair breakage and makes hair smooth and shiny.
AAPT Chloride
Color protecting agent.
It provides long-lasting damage repair, color protection and restores hair to its natural hydrophobic state.
Polyquaternium-10
Polymeric quaternary ammonium salt of hydroxyethyl cellulose, act as a anti-static agent.
It is an anti-static agent, film former. It will add softness and shine to dry hair.
Sodium Lauryl Sarcosinate
It is an anionic surfactant derived from sarcosine used as a foaming and cleansing agent. Mild surfactant with high foaming power.
Cleanses the scalp and hair.
Sodium Methyl Cocyl Taurate
Used as a secondary foaming agent.
Mild surfactant with no irritation.
Coco Glucoside
Non-ionic surfactant that can be used as a foaming, cleansing.
Provides foaming lather without causing any scalp irritation.
Decyl Glucoside
Mild non-ionic surfactant.
Ultra mild, retains moisture and prevents dryness even with repeated use.
Cocoamidopropyl Betaine
Act as a Foam booster.
Creates thick lather, softens hair and reduces static.
Glycerin
Used as a humectant and solvent. It also simplifies and enhances ingredient penetration through the hair.
Keeps hair moisturized, hydrated and healthy.
PEG 160 Sorbitan Triisostearate
Hydrophilic liquid thickener.
Increases product viscosity without any change in effectiveness.
Pyrrolidone Carboxylate
It is the sodium salt version of pyrrolidone carboxylic acid.
Retains moisture and gives suppleness to hair.
Polyethylene Glycol 150 Distearate
Acts as an emulsifier and stabilizer to prevent the product from separating.
Acts as an emollient and softens the hair.
Olive Oil PEG 7 Ester
Emollient.
It gives outstanding emolliency.
Phenoxyethanol and Ethylhexylglycerin
It is a broad spectrum preservative effective against bacteria, yeast and mould.
Paraben-free, formaldehyde-free, has no adverse effect on hair.
Cocomonoethanolamide
Foam booster & viscosity builder
Improves the formula without affecting the effect.
Dyes
Used as a toning agent.
Blue color from the dyes coat the surface of the hair to neutralize the yellowness of the base.
Emblica Officinalis Extract
Used for its anti-microbial properties (active).
Nourishes, strengthens and reduces frizziness in the hair making it shiny and voluminous.
Hibiscus Rosa Sinensis Flower Extract
Used for its antioxidant properties (active).
Prevents premature greying.
Potassium Persulfate
Oxidizing agent.
Lightening hair by reacting with hydrogen peroxide in developer.
Ammonium Persulphate
Oxidizing agent.
Lightening hair by reacting with hydrogen peroxide in developer.
Silica Gel
Desiccant.
Strengthen hair and prevent thinning.
Sodium Silicate
Deflocculant AND pH adjuster.
Remove impurities and improve the health of the scalp.
Magnesium Carbonate Hydroxide
Absorbent, Opacifying agent.
Allowing moisture to penetrate the hair.
Sodium Stearate
Stabilizer.
Ultra mild with good foaming effect, retaining moisture even when used repeatedly; prevent dryness.
Fume Silica
Anti-settling, Thickening and Anti-sagging agents.
Soften hair and reduce static build up.
Xanthun Gum
Stabilizer, Thickener, Binder and Skin-conditioning agent.
Helps facilitate ease of use.
Starch
Volumizer.
Makes hair less greasy and keeps hair fresh.
D&C Approved Ultramarine Blue Color
Color additives.
Helps minimise unwanted tones after bleaching.
Hydrogen Peroxide (50%)
Strong oxidizing property.
Act as a bleaching agent.
Glyceryl Stearate (and) PEG 100 Stearate
Act as an emulsifier and prevent the product from separating.
As it is derived from fatty acid it acts as an emollient.
Light Liquid Paraffin
Acts as an emollient.
It coats the hair shaft, thereby preventing toxins from being released.
Orthophosphoric Acid
To maintain the pH of the formulation.
To improve effectiveness of the product.
Sodium Stannate
Acts as a stabilizer.
It stabilize the product without disturbing its quality.
Olive Oil
Contains high antioxidants.
It prevents the hair from cell damage and nourishes and conditions the hair at the same time to improve its quality.
Flax Seed Oil
Rich in Omega 3 fatty acid.
Improves dry and brittle strands.
Hydrolyzed Flax Protein
Contains Vitamin B which strengthen hair.
Seal the cuticle and reduce the frizziness.
Hydrolyzed Quinoa
Contains amino acid, which penetrate into hair shaft for powerful protection.
Hair color retention, repairs damaged hair.
PEG 100 Stearate and Glyceryl stearate SE
Acts as an emulsifier and stabilizer to prevent the product from separating.
As it is derived from fatty acid it acts as an emollient and soften the hair.
Candelilla Wax
Vegetable wax used as a viscosity modifier and an emollient.
Rich in nutrients and prevent moisture loss in scalp and hair.
Caprylic/Capric Triglyceride
Acts as a hair conditioning agent.
It retains moisture in hair and prevents dryness.
Sodium Pyrrolidone Carboxylate
Used as a humectant.
Moisturizing Agent, it gives suppleness, humectancy & moisturizing property.
Hydroxyethylcellulose
It is a thickening agent.
Improves the appearance and texture of the product.
Garcinia Indica Seed Butter
Used as conditioning agent.
Strengthens the hair strands, making them thicker and increasing the elasticity.
Macadamia Ternifolia Seed Oil
Acts as an emollient (active).
The emollient qualities of macadamia oil can help smooth hair, giving it a shinier appearance.
Linum Usitatissimum Seed Oil
Acts as an emollient (active).
The omega-3 fatty acids present in flaxseed oil can help in strengthening hairs, Helps to reduce dryness of hairs.
Hydrolyzed Keratin
Contains large protein molecule that allows it to penetrate the hair cuticle.
It improves hair texture, minimizes the damaging effects of sun exposure, heat styling, chemical treatments, and combing hair.
