Amethyst Plum
Regular price$11.49 Sale price$12.75Amethyst Plum
Regular price$11.49 Sale price$12.75Inspired by rich jewel tone, the amethyst plum hair color is a shimmery, multi-tonal purple which shows up brilliantly on hair pre-lightened to a level 8 or 9. On level 7 or 8, it is a subtle plum shade with stunning burgundy undertones. It fades into a trendy ashy lilac shade.
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Product Info:
- Contains 120g of colorant
- Made for all hair types
- Free of Ammonia, Peroxide, Parabens, and Sulfates
- Vegan & Cruelty-free formulation
- Fruity Aroma
- Lasts 8-10 washes (may vary depending on the porosity of the hair)
Our shades appear different in the bottle than they do on the hair. Please do a strand test before doing an all-over application.
Base Color Comparison


*Individual results may vary