Inspired by rich jewel tone, the amethyst plum hair color is a shimmery, multi-tonal purple which shows up brilliantly on hair pre-lightened to a level 8 or 9. On level 7 or 8, it is a subtle plum shade with stunning burgundy undertones. It fades into a trendy ashy lilac shade.

To know more about your hair level, click here.

Product Info:

• Contains 120g of colorant 
• Made for all hair types
• Free of Ammonia, Peroxide, Parabens, and Sulfates
• Vegan & Cruelty-free formulation
• Fruity Aroma
• Lasts 8-10 washes (may vary depending on the porosity of the hair)

Our shades appear different in the bottle than they do on the hair. Please do a strand test before doing an all-over application.