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Amethyst Plum

Regular price$9.99 Sale price$12.75

Amethyst Plum

Regular price$9.99 Sale price$12.75

Inspired by rich jewel tone, the amethyst plum hair color is a shimmery, multi-tonal purple which shows up brilliantly on hair pre-lightened to a level 8 or 9. On level 7 or 8, it is a subtle plum shade with stunning burgundy undertones. It fades into a trendy ashy lilac shade.

To know more about your hair level, click here.

Product Info:

  • Contains 120g of colorant 
  • Made for all hair types
  • Free of Ammonia, Peroxide, Parabens, and Sulfates
  • Vegan & Cruelty-free formulation
  • Fruity Aroma
  • Lasts 8-10 washes (may vary depending on the porosity of the hair)

Our shades appear different in the bottle than they do on the hair. Please do a strand test before doing an all-over application.

Base Color Comparison

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*Individual results may vary