This Electric shade is the perfect cross between Purple and Violet hair dye. It shows up its electric best on a platinum base. Tone your hair to avoid unwanted brassy pigments from mixing with the cool color. Electric Purple may also give a deep pink hair color on hair pre-lightened to around level 7. It fades into an ashy lilac shade. 

To know more about your hair level, click here.

Product Info:

• Contains 120g of colorant 
• Made for all hair types
• Free of Ammonia, Peroxide, Parabens, and Sulfates
• Vegan & Cruelty-free formulation
• Very-Berry Aroma
• Lasts 8-10 washes (may vary depending on the porosity of the hair)

Our shades appear different in the bottle than they do on the hair. Please do a strand test before doing an all-over application.