Inspired by the fiery red wings of the Red Bird-of-Paradise (also scientifically known as Paradisaea Rubra)

This bright, bold, and berry red is your safest bet if you're starting your hair coloring journey. The color Rubra Red gives a deep, subtle red hint on darker shades of hair but will turn out to provide a vibrant red color on hair that is pre-lightened to around a level 7. Upon fading, a peach-pink shade can be obtained.

To know more about your hair level, click here.

Product Info:

• Contains 120g of colorant 
• Made for all hair types
• Free of Ammonia, Peroxide, Parabens, and Sulfates
• Vegan & Cruelty-free formulation
• Autumnal Aroma
• Lasts 8-10 washes (may vary depending on the porosity of the hair)

Our shades appear different in the bottle than they do on the hair. Please do a strand test before doing an all-over application.